Our mission is to help leaders achieve excellence in their organizations by:

  • Successfully, accomplish major transformation through focusing strategies and aligning the organization for rapid and effective change
  • Implementing tools to ensure the right people are in the right teams and the teams are oriented to the organization’s mission
  • Assess the quality of operational systems and processes

Who We Serve

Our clients are the leaders of organizations that are responsible for producing higher levels of value and excellence for their stakeholders.

  • We help leaders in government agencies and departments transform to produce results in politically expected timeframes.
  • We help leaders in commercial and not-for-profit organizations that are charged with realigning their organizations to rapidly perform new missions or dramatically improve performance and deliver measurable/sustainable results quickly.
  • We provide a special emphasis on helping leaders in the hospitality industry ensure that their staff are providing excellence to their guests.

Our Offerings

  • Organization transformation services using proven custom and proprietary methodologies that are designed to produce results in 18 to 24 months
  • Talent Optimization consulting as a partner of the Predictive Index ™ tool suite
  • Organization Change Management consulting as a practitioner of the PROSCI ™ methodology
  • Government organization assessment and consulting services relative to the ASQ/ANSI G1 Standard Guidelines for Evaluating the Quality of Government Operations and Services ©2021
  • Assessment and reengineering services for business processes and systems
  • Hospitality customer experience excellence assessment and improvement consulting

Who We Are

Potential To Reality Consulting is a team of highly skilled leaders with deep experience in leading major transformation efforts in business and government. Our focus is on helping clients who lead organizations that are committed to providing organizational and societal excellence. Our team has the skills and experience to help our clients “do well by doing good” for their stakeholders.

Kerry L. Bass, Chief Executive Officer & Founder

Kerry L. Bass, Chief Executive Officer & Founder

Kerry L. Bass, CEO and founder of Potential To Reality Consulting LLC. (PTRC), is an executive consultant that specializes in organization transformation, operational excellence and organizational change management. At PTRC Kerry collaborated with Dr. Robert H. Miles of Corporate Transformation Resources, LLC. to customize the Accelerated Corporate Transformation ™ methodology created by Dr. Miles and tailor its techniques for use in government organizations.

For more than 25 years, Kerry has been leading and supporting transformation and major organizational change for governmental agencies, as well as commercial and not-for-profit enterprises. Among the relevant roles that he has performed are Division Director for the Georgia Technology Authority with responsibility for Strategic Technology Planning, the state Project Management Office and Account Management for Shared Services, Asst. Director Georgia Division of Families and Children Services/Director Office of Change Management, Senior Industry Leader Health and Human Services Unisys Corporation Government Solutions, Global Manager of Service Quality, Skills Vitality and Customer Loyalty IBM Global Services Information Technology Services Division, Director of Project Management First Data Government Solutions, CEO Executive Director Techcorps Georgia (a small not-for-profit enterprise focused on closing the digital divide in Georgia) and COO and Head of Ministries for a congregation that grew from 100 to over 1000 members.

Kerry has been a practitioner of the principles of the Accelerated Corporate Transformation methodology, Created by Dr. Robert H. Miles, through out his leadership and consulting career. He also introduced them and Dr. Miles to the executive leaders of the IBM Global Services Information Technology Services Division.

Kerry also serves as the Chairman of the Center for Electoral Quality and Integrity, a member of the Center for Quality Standards and a member of the Leadership Council of the ASQ Government Division.

Kerry received a Masters of Business Administration from the Goizueta School of Business at Emory University. He has attained a Lean Six Sigma Master Black Belt Certification as instructed by Dr. Gregory Watson, holds a Project Management Professional certification from PMI, as well as Manager of Quality and Organizational Excellence and Quality Auditor certifications from ASQ. Additionally, he is recognized by ASQ as a Designated Examiner of organizations deploying the ASQ/ANSI G1 2021 Standard of government process and system maturity and a PROSCI certified Organizational Change Management Practitioner.

Danielle B. Bass

Danielle B. Bass, Senior Consultant & leader of Hospitality Practice

Danielle’s focus is on customer experience excellence and Talent Optimization in small to medium-sized organizations.

For more than 20 years, Danielle has supported and provided leadership to several hospitality services teams and enterprises. Among her related roles are:

  • General Manager of a mid-sized metropolitan facility with over 35 staff
  • Special operations team leader and member for reorganization, merger and acquisition
  • Customer experience and satisfaction lead
  • Profit and loss operations

Danielle is also the founder of #Unseen a Metropolitan Atlanta Not-for-Profit organization that provides anti-bullying and emotional support programs for youth and young adults.

Danielle holds certification as a Talent Optimization Consultant from Predictive Index. She also earned Bachelor of Arts degrees in International Business and Journalism from the University of Northern Colorado.

General James “Boe” Young Ret., Strategic Alliance Partner

General James “Boe” Young Ret., Strategic Alliance Partner

In a remarkably diverse and distinguished career, Boe Young has served as chief of staff for the largest three-star command in the U.S. Army – with a staff of 1,300 and a budget of over $8 billion – and managed one of the largest rebranding projects in retail history – and led a hospital strategic reorganization project. As a Major General in the Army Reserve, Boe led the Army’s largest organization responsible for teaching leaders and their staffs the most effective ways to lead and manage their organizations. He was hand-picked to create the Army’s new Innovation Command, focused on bringing innovative business practices and high technology partners into the Army Reserve. He commanded all intelligence units in the Army Reserve as the component’s senior intelligence officer and was the senior Army representative on the Defense Innovation Board, the DOD’s senior forum for transferring private sector innovation and ideas into the military.

Boe works with clients on a wide range of topics, including strategy development, performance improvement, governance, innovation, organization design, change management, leadership effectiveness, and staff integration.

He is currently a partner at Galloway Consulting, a healthcare consulting firm specializing in helping hospitals improve financial and operational performance and is the Founder/CEO of Peacemaker Partners, working with organizations who seek to expand their presence in the defense innovation, healthcare, training, personnel and intelligence spaces.

He serves as a Board Advisor to two high tech, dual use startups and a venture investor in three limited partnerships. He served on the Board of Directors of the Exchange (i.e. AAFES), a Fortune 200 sized global retailer.

Boe received a BA in Economics from Davidson College, an MBA from Goizueta Business School at Emory University and a Master of Strategic Science from the Army War College. He’s attended executive development programs at The University of North Carolina-Chapel Hill and Singularity University and a national security fellowship program at Syracuse University.

For more information about Boe and his speaking topics, visit Peacemaker Partners.

Robert H. Miles, PhD, Senior Advisory Consultant

Robert H. Miles, PhD, Senior Advisory Consultant

Robert H. Miles, Ph.D., President, Corporate Transformation Resources and Senior Advisory Consultant at Potential To Reality Consulting, is a global thought and practice leader in the fields of corporate transformation and executive leadership. He has served CEOs as the principal process architect and supervisor of over 30 corporate transformations. A summary of insights from his experiences, titled “Accelerating Corporate Transformations,” appeared as a feature article in the Jan/Feb 2010 issue of the Harvard Business Review; which was reprinted in the special “Reinvention” issue of HBR OnPoint, Spring 2012.

Over the past two decades Bob has pioneered an Accelerated Corporate Transformation (ACT) methodology at such leading companies as Apple, Black & Veatch, General Electric, IBM Global Services, National Semiconductor, Office Depot, PGA Tour, Rockwell International, Southern Company and Symantec, as well as a number of emerging high-tech companies. Miles also is the author of a dozen books on corporate transformation, including Corporate Comeback, Leading Corporate Transformation, and BIG Ideas to BIG Results: Leading Corporate Transformation in a Disruptive World, 2ndEdition, with Michael Kanazawa (Pearson, 2016).

Frequently serving as the Corporate Transformation Process Architect to CEOs as they plan, launch and refocus their corporate transformation efforts, Bob helps new CEOs “take charge” and sitting CEOs launch the next major phase in their organization. A trademark of his approach has been the intensive, high-engagement, all-employee cascade, which launches the execution phase by quickly focusing everyone in the enterprise on a shared set of business performance and cultural stretch goals for breakthrough results.

On the Yale and Harvard Business School faculties for many years, Miles taught in the MBA, Doctoral and senior executive programs. At Harvard he also was Faculty Chairman of an innovative residential program, which helped CEOs and their teams plan corporate transformations. He served as the Isaac Stiles Hopkins Distinguished University Professor and Dean of the Faculty at the Goizueta Business School at Emory University, and he confounded the Macro Organizational Behavior Society, (Miles, Macro Organizational Behavior, 1980), a convocation of elected global scholars held each year at Harvard Business School. Miles has also served for many years on the Stanford Executive Institute faculty and the boards of Administrative Science Quarterly, Management Science, the Organizational Effectiveness Division of The Conference Board, the US Department of Energy, and several business schools. He also was Cofounder of the Institute for Public Welfare Management at the University of Alabama. Additionally, Bob was elected as Chairman of the Organization and Management Theory Division of the Academy of Management and served as Senior Advisor on transformational leadership to the Federal Executive Institute.

Earlier in his career, Bob was an Operations Analyst at Ford Motor Company, a First Lieutenant (Armor) in the U.S. Army, Special Assistant to the Director of Research, Development and Engineering at U.S. Army Missile Command, and a Project Manager at the Advanced Research Projects Agency (ARPA) in the Office of the Secretary of Defense.

Miles received a B.S. from the McIntire School of Commerce at the University of Virginia (where he has served on the Advisory Board) and a Ph.D. in Business Administration from the University of North Carolina.

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