The Team


Kerry L. Bass, Chief Executive Officer & Founder


Kerry L. Bass, CEO and founder of Potential To Reality Consulting LLC. (PTRC), is an executive consultant that specializes in organization transformation, operational excellence and organizational change management. At PTRC Kerry collaborated with Dr. Robert H. Miles of Corporate Transformation Resources, LLC. to develop the Rapid Government Transformation ™ methodology that is based in the Accelerated Corporate Transformation ™ methodology.

For more than 25 years, Kerry has been leading and supporting transformation and major organizational change for governmental agencies, as well as  commercial and not-for-profit enterprises. Among the relevant roles that he has performed are  Division Director for the Georgia Technology Authority with responsibility for Strategic Technology Planning, the state Project Management Office and Account Management for Shared Services, Asst. Director Georgia Division of Families and Children Services/Director Office of Change Management, Senior Industry Leader Health and Human Services Unisys Corporation Government Solutions, Global Manager of Service Quality, Skills Vitality and Customer Loyalty IBM Global Services Information Technology Services Division, Director of  Project Management First Data Government Solutions, CEO Executive Director Techcorps Georgia (a small not-for-profit enterprise focused on closing the digital divide in Georgia) and COO and Head of Ministries for a congregation that grew from 100 to over 1000 members.

Kerry has been a practitioner of the principles of the Accelerated Corporate Transformation methodology, Created by Dr. Robert H. Miles, through out his leadership and consulting career. He also  introduced them and Dr. Miles to the executive leaders of the IBM Global Services Information Technology Services Division.

Kerry received a Masters of Business Administration from the Goizueta School of Business at Emory University. He also is a PMI certified Project Management Professional, an ASQ Certified Manager of Quality and Organizational Excellence and a PROSCI certified Organizational Change Management Professional.  


Robert H. Miles, PhD, Senior Advisory Consultant


Robert H. Miles, Ph.D., President, Corporate Transformation Resources and Senior Advisory Consultant at Potential To Reality Consulting, is a global thought and practice leader in the fields of corporate transformation and executive leadership. He has served CEOs as the principal process architect and supervisor of over 30 corporate transformations. A summary of insights from his experiences, titled “Accelerating Corporate Transformations,” appeared as a feature article in the Jan/Feb 2010 issue of the Harvard Business Review; which was reprinted in the special “Reinvention” issue of HBR OnPoint, Spring 2012. 

Over the past two decades Bob has pioneered an Accelerated Corporate Transformation (ACT) methodology at such leading companies as Apple, Black & Veatch, General Electric, IBM Global Services, National Semiconductor, Office Depot, PGA Tour, Rockwell International, Southern Company and Symantec, as well as a number of emerging high-tech companies. Miles also is the author of a dozen books on corporate transformation, including Corporate Comeback, Leading Corporate Transformation, and BIG Ideas to BIG Results: Leading Corporate Transformation in a Disruptive World, 2ndEdition, with Michael Kanazawa (Pearson, 2016). 

Frequently serving as the Corporate Transformation Process Architect to CEOs as they plan, launch and refocus their corporate transformation efforts, Bob helps new CEOs “take charge” and sitting CEOs launch the next major phase in their organization. A trademark of his approach has been the intensive, high-engagement, all-employee cascade, which launches the execution phase by quickly focusing everyone in the enterprise on a shared set of business performance and cultural stretch goals for breakthrough results.

On the Yale and Harvard Business School faculties for many years, Miles taught in the MBA, Doctoral and senior executive programs. At Harvard he also was Faculty Chairman of an innovative residential program, which helped CEOs and their teams plan corporate transformations. He served as the Isaac Stiles Hopkins Distinguished University Professor and Dean of the Faculty at the Goizueta Business School at Emory University, and he confounded the Macro Organizational Behavior Society, (Miles, Macro Organizational Behavior, 1980), a convocation of elected global scholars held each year at Harvard Business School. Miles has also served for many years on the Stanford Executive Institute faculty and the boards of Administrative Science Quarterly, Management Science, the Organizational Effectiveness Division of The Conference Board, the US Department of Energy, and several business schools. He also was Cofounder of the Institute for Public Welfare Management at the University of Alabama. Additionally, Bob was elected as Chairman of the Organization and Management Theory Division of the Academy of Management and served as Senior Advisor on transformational leadership to the Federal Executive Institute.

Earlier in his career, Bob was an Operations Analyst at Ford Motor Company, a First Lieutenant (Armor) in the U.S. Army, Special Assistant to the Director of Research, Development and Engineering at U.S. Army Missile Command, and a Project Manager at the Advanced Research Projects Agency (ARPA) in the Office of the Secretary of Defense.

Miles received a B.S. from the McIntire School of Commerce at the University of Virginia (where he has served on the Advisory Board) and a Ph.D. in Business Administration from the University of North Carolina.